FORVR Mood Appoints Fragrance Industry Veteran Asha Coco as New President

Coco previously served as vice president of sales and business development at Givaudan where she collaborated with indie brands to drive innovation.

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By: Lianna Albrizio

Associate Editor

FORVR Mood, a home fragrance and luxury lifestyle brand founded by entrepreneur and beauty mogul Jackie Aina, has named Asha Coco as its brand president.    This is the brand’s first executive appointment.    Coco will scale and grow the brand through strategic marketing, retail expansion, development and management of new product launches and overall brand awareness.    “We have changed the narrative around luxury and self-care for Black women, emerging as a leading Blac...

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